As the top streaming platform for video games, Twitch has a lot to offer. Aside from being a fun streaming software and a learning tool, it’s also a place where you can monetize your work. Even though it’s not always the case, many users use the viewer count as social proof to decide whether someone is a good or bad streamer and don’t even try following their content. In other words, the more video views you have, the more successful you’ll be. Today’s blog content will answer the question “What are live views on Twitch?” and explain the strategies you can use to increase your views.
What Are Live Views On Twitch?
As the name suggests, your live views show the number of views you have during Twitch streams. This number is made of all the different sources that brought viewers to your stream, regardless of whether a user visited, then left, and came back. These reappearing users are counted as many times as they visit; that’s why this number is quite different from the unique viewer count we’ll talk about in the next paragraph.
If you’re looking to boost your Twitch views, you first have to understand the different terms, then know which tricks to use. The number of live views on your Twitch channel is just the beginning because there’s much more you need to learn.
What Are Unique Viewers On Twitch?
Unique viewers are individual stream viewers that are only included in the count once. If an individual leaves your stream and then comes back, that user is counted only once. As you can see, the difference between live and unique viewers is subtle, but these two are still different terms.
The numbers for unique viewers are much more realistic because they show the exact number of different users. It can help you understand how many people you’ve reached and what you can do to expand your audience. When you compare it with the live views, you’ll get an idea of whether your fans come back after leaving your streams or not. Multiple sessions are a good sign that you’re doing something right.
What Are Concurrent Viewers On Twitch?
This term is slightly more confusing and difficult to explain. It describes the number of current viewers at any given second during your stream. This number constantly changes during a stream because some users leave and others join. Another way to explain the term concurrent viewers is that these are the viewers that are watching your content at the same time.
The person can leave and come back as many times as they want, but they’ll generally always be a part of a different crowd. So, they’ll form the concurrent number of time when they’re watching the stream.
What Are The Average Viewers On Twitch?
This number is also different from the ones that we mentioned before. It calculates the average number of concurrent viewers present during your stream. The platform uses the average numbers at all moments, then divides them and gets an average. It sounds like a complicated process, but it helps users get a better idea about the success of their streams. You can find this number in the channel analytics part of your profile’s creator dashboard.
Ways To Increase Twitch Views
Most social media platforms work similarly! The more views, likes, shares, followers you have, the more money you can earn. So, if your main goal is monetizing your channel and Twitch growth, you should pay attention to attracting real viewers and forget about paying for a Twitch bot.
But what are the secrets for organic growth you should know about? Of course, every streamer has a different strategy, meaning this isn’t a “one-size-fits-all” thing. However, there are a few tips we wanted to mention that will make your content more visible.
1. Use Live Streams
Content creators often forget that their streaming sessions are more valuable if they record them. You can use this footage to promote your content on other social media channels and reach a broader audience. Instead of only working on live streams, you should also remember to save your live sessions, then let your followers and fans know that they can find all your work in your archive.
When you save streams as video on demand, your fans can visit your channel and watch their missed content. Unfortunately, some of your top subscribers won’t always be able to follow your streams, so recording them is one of the smartest things you can do. Other users can access VODs whenever they want to and re-watch them repeatedly. In other words, your view count will increase even when you’re not live streaming.
2. Create Quality Content
Working on quality, valuable content should be your top priority. Yes, this is a tip you’ll read everywhere, but it’s the thing that always works. The things you stream should be fresh and useful for other users. This will be enough for them to follow you.
Aside from quality content, you should also have a consistent streaming schedule. Viewership trends change, but consistency is always important. Your fans will get used to your streaming times and wait for you to start. Don’t quit if success doesn’t come right away. You have to be patient, do the work, and the results will follow. One of the biggest mistakes most streamers make is to give up after a few weeks. This is a job that requires dedication and time.
3. Be A Part Of The Community
The more you engage with other users, your fans, and fellow streamers, the more exposure you can get. Aside from streaming on your channel, you have to watch other people’s streams, chat, host streams together with other users, and join Twitch boards and groups on other platforms.
Once you make friends, you can subtly promote your channel and get more views. As long as you’re doing this tastefully without spamming, you should be fine. Don’t just leave links to your channel everywhere you turn. You first have to establish relationships, then promote your work.
4. Promote And Tease
The first step before you start streaming is to tease your content. People love mysterious announcements, behind-the-scenes shots, and sneak peeks. If you do things right, you’ll have them sharing their excitement with their friends, family, acquaintances and spreading the word.
Cross-promotion should be an essential part of your content marketing strategy. You can promote your work on other streaming platforms and social networks, including YouTube, Instagram, Facebook, Twitter, etc. This means that you’ll attract the people that follow you there and bring extra traffic to your Twitch account. Remember to use Call to Actions because people will be even more tempted to see what you have to offer.
Another smart idea is to build a website where your fans and potential followers will find even more information about your work, including blogs, pictures, guides, screenshots, tips, etc. Then, you can link the website in your streams and create a community of people who love what you do.
5. Work With Other Creators
Imagine being able to collaborate with your favorite streamers! This can be a dream come true if you work hard and start working with other smaller streamers. Co-hosting streams means that you’ll reach your audience and the audience of the other user. It’s a win-win for both of you, and it won’t cost a thing. This doesn’t mean that you can only co-stream with a single user. Instead, you can work together with various other streamers and reach a broad audience.
6. Optimize Your Streams
Although video SEO might not be the first thing that comes to mind when you stream, you need to optimize your content. The more you work on your SEO, the higher your streams will rank. This is how people will find your content, so before you start streaming or saving videos, ensure that you research the right keywords for your topic.
Your titles and descriptions should be fun, inviting, and compelling. They should make people want to click and watch the stream, meaning that you have to be innovative with every title you’ll write.
Twitch is one of the most popular streaming services globally, with millions of users who create compelling content and earn substantial sums doing what they love. The top streamers with the highest peak viewers have several million in viewership on a single stream. This can be your inspiration to work harder on your strategy to target all the potential viewers you can.
Unfortunately, there is no secret route that will lead you to instant success; instead, you have to work hard and learn all you can to increase your views. Now that we answered “What are live views on Twitch?” you should also go through all the tips we shared. Aside from creating quality content and streaming regularly, you should also tease your content, save live streams, promote on various platforms, work with other creators, learn about SEO, and become a part of the community.