As an online brand, it’s important to not only increase the number of your potential customers but your social media engagement rate as well. Social media engagement refers to how customers respond to your content. Key social media engagement metrics include likes, comments, shares, DMs, etc. When you engage with your online audience, you build lasting relationships with them. A high social media engagement rate further increases sales and customer loyalty.
In this article, we look at how to increase social media engagement and the benefits of boosting your engagement levels. You’ll also learn the common issues of social media engagement and how to resolve them.
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According to research, the average person spends 30% of their online time on social media. If you want to capture the attention of your target online audience, you have to post engaging and quality content. Engaging with your followers on Facebook, Twitter, Instagram, and other social accounts can have a positive impact on your business, as we’ll find out below.
Struggling to increase engagement on social media? You aren’t alone. Many brands struggle to get their social engagement rates up. However, to help you improve your social media engagement rate, here are a few suggestions you can try.
Posting valuable content is a sure way of capturing your audience’s attention. Quality organic content helps you to connect better with your online audience. Such content also expands your reach and attracts new audiences. To post content that resonates with your target customers, consider sharing topics that add value to them. In addition to being informative, make your content entertaining.
Hashtags increase your visibility as they categorize your content into topics that are easily searchable by your audience.
Hashtags should be:
Keep the conversation going by talking to your audience at a personal level, answering their questions, following them, and acknowledging their mentions. An engaged audience will have meaningful interactions with you. Such an audience also gives you a chance to share insights about your brand that your potential and actual customers may be interested in.
Running out of content ideas? Share user-generated content (UGC). UGC is content that is shared by your audience. It humanizes your brand in addition to increasing engagement and customer loyalty. A popular way to encourage your audience to share content is to come up with a hashtag trend that is specific to your brand. You can then ask your followers to share content related to this hashtag. Remember to acknowledge and thank people who take their time to share UGC.
Content that has compelling visuals, such as funny memes, GIFs, informative infographics, quality videos, and captivating photos, will always attract more likes and shares.
Calls to action (CTAs) are simple words or phrases that encourage your satisfied or happy customer to take action. For instance, you can ask your followers to take part in a survey, subscribe to your YouTube channel, or share your Facebook content with friends.
CTAs should (be):
Consider using influencer marketing to attract more traffic and improve engagement with your brand. As a business owner, work with influencers whose content is relevant to your niche and whose ideas align with your business goals. Also, research on the influencer’s credibility, authenticity, content quality, impact, and engagement rates. Don’t forget to build a genuine relationship with the influencer before requesting them to promote your content.
People are always attracted to free stuff. Come up with creative contests, challenges, and giveaway ideas to create buzz around your products and services. Ensure the prizes you give to winners of contests and challenges are desirable to your audience. Also, give clear directions on how users can participate in the contests or giveaways.
There are several challenges that can get in the way of boosting your social media engagement, as discussed below:
In conclusion, as online brands strive to expand their reach and customer base, enhancing social media engagement emerges as a pivotal strategy. The significance of social media engagement lies in its ability to foster meaningful connections and its direct correlation to improved sales and brand loyalty. Through this article, we have explored the benefits and strategies of increasing engagement levels on various social media platforms. We hope the above ideas can help increase your social media engagement rate.